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AI in Design: What Really Works and What Is Still Overpromised

Interviews with designers at Atlassian, Shopify, and Notion reveal that AI is most effective for auditing and documenting existing designs rather than generating new ones. Organizational trust, not tool selection, is the key factor in successful AI adoption. Concrete results include X5Tech producing 40-45% of visual content for Pyaterochka and Chizhik brands with AI assistance.

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