Unity Technologies

How Agentic AI Is Reshaping Customer Experience

According to a McKinsey report, agentic AI is moving beyond simple chatbots to transform customer experience (CX) by making real-time decisions based on context. Companies are progressing through three transformation horizons, from automating single scenarios to orchestrating entire ecosystems. Key benefits include faster issue resolution, proactive problem detection, and personalized service, with client-facing functions showing the highest rate of full-scale AI deployments at 41%.

Unity Technologies Esusu Compass