From Global Organization to AI-Native Team: The Practice of Transforming Snowflake's Marketing AI Council
Snowflake created a Marketing AI Council that, within a year, turned 93% of the marketing team into daily AI users. Through initiatives such as Marketing AI Days and the deployment of the Snowflake CoCo AI agent, employees without a technical background learned to build their own AI solutions, automating routine tasks and freeing up time for strategic work.
Snowflake
Google/DeepMind
