Ozon Launches Pilot AI Shopping Assistant
Russian e-commerce marketplace Ozon has launched a pilot version of an AI assistant designed to help customers with their purchases. The assistant analyzes search queries, purchase history, product reviews, and current pricing information to assist shoppers.
Ozon has introduced a pilot version of an AI-powered assistant aimed at improving the shopping experience for its customers. According to the company, the artificial intelligence system analyzes a range of data including customers' search queries and past purchases. It also processes a large volume of product reviews left by other users. Additionally, the assistant takes into account the current pricing of products at the moment of the customer's search. This combination of data sources is intended to help the AI provide more relevant and useful recommendations to shoppers using the platform.
Source: ТАСС —
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