Businesses rapidly adopt AI but half cannot tell if investments pay off

According to a sociological study published by Forbes, the AI boom economy deviates from classical patterns. Among business representatives who have adopted AI technologies, half say they cannot confidently speak about the payback of these investments. Notably, 74% of surveyed business representatives confirm they have implemented AI in their work. They are now trying to determine how to use the data generated by AI and within what timeframes related costs will be recouped, but they find it difficult to even define criteria for evaluating AI implementation effectiveness. There is growing concern about the fate of data that employees pass to chatbots; the providers of these chatbots legally control that information, but clients may not be fully satisfied. Agreements with AI model providers operating on external infrastructure will be carefully analyzed by corporate lawyers to protect rights holders' interests. Moreover, the AI services market is consolidating rapidly, causing inconvenience to clients when companies merge AI assets. Companies become dependent on a single vendor, and if that vendor merges with another, clients often must undertake costly migration and adaptation of existing corporate solutions to the changing external infrastructure. The infrastructure itself is also developing unpredictably: building large data centers in locations with good communication infrastructure and powerful energy sources is becoming expensive, and land in such regions is scarce, forcing data center operators to develop increasingly remote territories. Power outages, delays in information transmission over communication channels, and even protests by local residents affect project implementation, and end clients will feel all of this. Companies with a global presence may need to develop local data centers in different countries, as local authorities often require this to protect personal user data. Developing a business strategy must consider these factors.