AI Influencers Face New Transparency Rules Under EU AI Act

Clarissa Mansbridge, an Australian creator, builds AI influencer personas like Mia Metaverse, earning about $6,000 a month, but worries that new EU AI Act rules from August 2 will require labeling of AI-generated promotional content, potentially disrupting her business. The virtual influencer market is worth $14.5 billion and projected to reach $110.4 billion by 2033, with 79% of marketers increasing investment in AI-generated content. However, platforms like TikTok are cracking down on AI spam, and the EU AI Act's Article 50 mandates transparency but leaves room for interpretation, causing confusion. Experts like Kai Zenner note the act was drafted too early and abstractly, with revisions expected that could force influencers to disclose more about their origins and financing. Some creators, like Lionel Metge with his AI artist Zairo, accept the rules as necessary to avoid misleading the public, while others like Wim Tilkin, creator of PuppyBerry Mousy, support clear regulation but worry about stifling innovation. Mansbridge is building a portfolio of AI personas for financial security for her son, believing that controlled, transparent AI personas may become more valuable as regulation increases.